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Eleanor RigbyElectronic Commerce: A Managerial Perspective

Electronic Commerce: A Manager's Guide
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Electronic Commerce: A Manager's Guide

Price per Unit (piece): HK$35.00


Author: Ravi Kalakota & Andrew B. Whinston
Publisher: Addison Wesley
Format: Paperback USED
ISBN: 0201880679

How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.


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Last Updated: 22 September 2017