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Relationship Marketing
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Relationship Marketing

Price per Unit (piece): HK$35.00


Author: John Egan
Publisher: Prentice Hall
Format: Paperback USED
ISBN: 0273646125

Relationship Marketing: Exploring Relational Strategies in Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.

Key features:
• written in a clear, easy-to-read, informal style
• real-life examples and cases throughout, to bring the subject alive
• learning objectives and chapter summaries put each chapter in context
• annotated reading lists for further study

Relationship Marketing: Exploring Relational Strategies in Marketing should be of particular interest to both undergraduate and postgraduate students studying for a general marketing qualification as well as those specialising in Service Marketing, Marketing Communicaitons and Relationship Marketing. It will also be of benefit to marketing practitioners.


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Last Updated: 27 June 2017