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A Week in the ZoneA Whiff of Scandal

A Whack on the Side of the Head
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A Whack on the Side of the Head

Price per Unit (piece): HK$40.00

Author: Roger von Oech
Publisher: Warner Books
Format: Paperback USED
ISBN: 0446674559

For years one book has been used more than any other to stimulate creativity and new ideas.


Now Roger von Oech's classic work on creativity is back - and better than ever - with more bright ideas and expanding exercises to bring its famous innovation boosters to a new generation. Learn how to:
• Overcome the ten biggest mental blocks - and unleash the full potential of your mind
• Use the four roles of the creative process - explorer, artist, judge, and warrior - to generate and implement new ideas
• Exploit the power of play and "playing the fool" as ways of finding the "second right answer"
• Treat mistakes as stepping-stones on the path to success


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Last Updated: 23 January 2018